Vision & Mission
Vision Mission
Driven by Purpose, Guided by Vision
At Ro Vape, our vision is to be the most trusted UK vape shop, fully TPD-compliant, supporting adult smokers and vapers with high-quality vape kits UK, UK-made e-liquids, and Nic salts UK, while promoting responsible, age-verified use. Ro Vape’s mission is to:
Curate fully TPD/TRPR-compliant devices and MHRA-notified e-liquids UK that meet strict UK vape regulations.
Provide clear product details including nicotine strength up to 20 mg/ml, 2 ml tank limits, 10 ml nicotine e-liquid bottles, ingredients, and safety notices.
Offer a smooth and secure UK vape shopping experience, including age verification (18+), clear labelling, and responsible support.
Educate UK vapers on battery safety, coil care, proper e-liquid storage, and vape device recycling.
Promote quality, safety, and sustainability across vape kits, pod systems UK, Nic salts, short fills, and coils.
Ro Vape – Our Vision, Mission & Values
At Ro Vape, our vision is to be the most trusted UK vape shop, fully TPD-compliant, supporting adult smokers and vapers with high-quality vape kits UK, UK-made e-liquids, and Nic salts UK, while promoting responsible, age-verified use.
We provide clear and transparent product details, including nicotine strength (up to 20 mg/ml), 2 ml tank capacity limits, 10 ml nicotine e-liquid bottles, full ingredient lists, and safety notices. Our priority is to offer a smooth and secure shopping experience for UK vapers, which includes 18+ age verification, accurate labelling, and responsible customer support. Beyond products, we focus on educating our customers on essential topics such as battery safety, coil care, proper e-liquid storage, and vape device recycling. We are committed to promoting quality, safety, and sustainability across a wide range of products, including vape kits, pod systems, nicotine salts, short fills, and coils.
Compliance First
At Ro Vape, we strictly adhere to the UK Tobacco and Related Products Regulations (TRPR) derived from TPD. Our products comply with the following standards: nicotine strength up to 20 mg/ml (2%), e-liquids in 10 ml bottles with child-resistant, tamper-evident caps, and tank/pod capacities of 2 ml or less. All emissions and ingredients are tested, and manufacturers are MHRA notified. Clear warnings, such as “This product contains nicotine which is a highly addictive substance,” are displayed, and we enforce robust age verification at checkout and delivery to prevent sales to under-18s.
Safety & Quality
We work with reputable UK manufacturers and laboratories to ensure consistent flavour, reliable coils, battery safety, and traceable batches. All products are intended for adult-only, responsible vaping. Our manufacturing partners operate under strict quality management systems and are fully compliant with MHRA guidelines.
Transparency
Every product page provides detailed information, including PG/VG ratio, nicotine strength, ingredients, pod/coil compatibility, and TPD compliance. This ensures that customers can shop confidently knowing exactly what they are purchasing.
Sustainability
Ro Vape prioritises recyclable packaging and collaborates with suppliers to minimise environmental impact, supporting sustainable practices across all products.
Adults-Only, Responsible Marketing
We communicate exclusively with adults 18+ and avoid any content targeting minors. As a responsible vape retailer in the UK, we emphasise safe, legal, and responsible use of all our products.
UK-Compliant Vape Products
Choosing Ro Vape ensures your vape kit, pod system, Nic salt e-liquid, or short fill meets UK regulations
UK-Compliant Products at Ro Vape
Choosing Ro Vape ensures your vape kit, pod system, Nic salt e-liquid, or short fill meets UK regulations:
• TPD/TRPR compliance statement on the product listing.
• 2 ml tank capacity for pods/tanks.
• 10 ml nicotine e-liquid bottles.
• Nicotine strength up to 20 mg/ml.
• Child-resistant, tamper-evident caps.
• MHRA notification where required.
Who We Serve
- Adult smokers exploring vape starter kits UK and beginner pod vapes UK.
- Experienced vapers seeking Nic salts UK, 50/50 e-liquids, short fills, mesh coils, and replacement pods.
- UK customers valuing fast delivery, compliance, and expert support from a trusted UK vape shop.
Responsibility Statement
- Age Restriction: Ro Vape sells to 18+ only using robust verification (1Account).
- Health & Usage: Not for non-smokers, people with allergies to listed ingredients, pregnant or breastfeeding individuals, or certain medical conditions. Consult a professional if unsure.
- Nicotine Warning: Nicotine is an addictive substance. Keep out of reach of children and pets.